diff --git a/.travis.yml b/.travis.yml
index c37021e93..1b5e0d270 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -20,6 +20,6 @@ after_script:
 
 deploy:
   provider: script
-  script: bash scripts/trigger-docker.sh
+  script: bash scripts/deploy.sh
   on:
-    branch: master
+    tags: true
diff --git a/scripts/deploy.sh b/scripts/deploy.sh
new file mode 100755
index 000000000..6ad5606f6
--- /dev/null
+++ b/scripts/deploy.sh
@@ -0,0 +1,7 @@
+#!/usr/bin/env bash
+
+set -e
+
+bash scripts/publish.sh
+
+bash scripts/trigger-docker.sh
diff --git a/scripts/publish.sh b/scripts/publish.sh
new file mode 100755
index 000000000..122728a60
--- /dev/null
+++ b/scripts/publish.sh
@@ -0,0 +1,5 @@
+#!/usr/bin/env bash
+
+set -e
+
+flit publish