diff --git a/socketio/kombu_manager.py b/socketio/kombu_manager.py
index 7c0b06b..3895e8a 100644
--- a/socketio/kombu_manager.py
+++ b/socketio/kombu_manager.py
@@ -45,23 +45,28 @@ class KombuManager(PubSubManager):  # pragma: no cover
                                'virtualenv).')
         super(KombuManager, self).__init__(channel=channel)
         self.url = url
-        self.writer_conn = kombu.Connection(self.url)
-        self.writer_queue = self._queue(self.writer_conn)
+        self.producer = self._producer()
 
-    def _queue(self, conn=None):
-        exchange = kombu.Exchange(self.channel, type='fanout', durable=False)
-        queue = kombu.Queue(str(uuid.uuid4()), exchange,
-                            queue_arguments={'x-expires': 300000})
-        return queue
+    def _connection(self):
+        return kombu.Connection(self.url)
+
+    def _exchange(self):
+        return kombu.Exchange(self.channel, type='fanout', durable=False)
+
+    def _queue(self):
+        queue_name = 'flask-socketio.' + str(uuid.uuid4())
+        return kombu.Queue(queue_name, self._exchange(),
+                           queue_arguments={'x-expires': 300000})
+
+    def _producer(self):
+        return self._connection().Producer(exchange=self._exchange())
 
     def _publish(self, data):
-        with self.writer_conn.SimpleQueue(self.writer_queue) as queue:
-            queue.put(pickle.dumps(data))
+        self.producer.publish(pickle.dumps(data))
 
     def _listen(self):
-        reader_conn = kombu.Connection(self.url)
-        reader_queue = self._queue(reader_conn)
-        with reader_conn.SimpleQueue(reader_queue) as queue:
+        reader_queue = self._queue()
+        with self._connection().SimpleQueue(reader_queue) as queue:
             while True:
                 message = queue.get(block=True)
                 message.ack()